Posted on March 24, 2016 at 8:21 AM by Kevin Price
For those of you who haven't heard of this term before, a "responsive" site is not a site with which you can engage in intelligent conversation, although we shouldn't rule out the possibility in the near future... It may come as somewhat of a disappointment when you learn a responsive site is one which will automatically resize to any device, from a large monitor to a mobile phone … Excited? … Well you might be when you realize responsive sites have a number of tangible benefits...
Here's 5 ways a responsive site outperforms the equivalent traditional or mobile version:
It is widely accepted (and explicitly stated by Google’s Pierre Farr) that Google's search algorithm favors sites which are responsive. So if you're looking for high ranking, a responsive site is a good place to start.
With a responsive site you only need to use one URL for you visitors , saving you time and money on technical work and allowing you to focus solely on one marketing campaign. One URL also helps with google ranking as the results are not split between different domains.
We've all done it ... a site is too slow to load and before you know it we're off doing something else. It's acknowledged that responsive sites consistently load quicker. A recent study showed click-through-rates increase over 20% with a responsive site.
The biggest increase is in mobile devices and the time when a website was designed mainly for a desktop and laptop is well and truly over. It's now predicted that on average more than half of your website visitors access your site from a mobile device making a responsive, mobile friendly site a must . That number will only continue to grow.
Life just keeps getting quicker . With more people on the move constantly, it's inevitable the number of people on mobile devices will only increase. A responsive website puts you in a better position to adapt to the new devices which appear on the market such as watches and glasses.
If you think you may be interested in finding out more about a responsive site and how it may improve your business specifically, contact us today to make a free, no obligation appointment.