Posted on March 21, 2016 at 9:37 AM by Kevin Price
Given my love of web design and all things related, you are probably not surprised to hear me exhort the virtues of having a website . You may conclude I'm a tad biased and believe such a view is a natural consequence of my profession, just as day follows night, so web professionals must want everyone to have a website! …. I have heard such skepticism before and my answer is always the same...
Here are 5 reasons why I truly believe a well designed, developed and implemented website will be the best money your business will ever spend:
In these busy times, we can't assume everyone keeps a similar schedule to us, for instance people work night shifts. Whatever the time you can always give them a special welcome through a thoughtfully crafted website. Your website can become your number one employee, always ready to greet a new customer whatever the time of the day or night.
In comparison to other advertising, having a website is far more economical, even if you were funding a massive PPC(pay per click) campaign. For instance a radio campaign for ONE WEEK would cost you anywhere between $500 in and around a small town to $8,000 per week in a large city like New York. A billboard for 4 WEEKS would cost somewhere between $1000 and $3000, and lets not even begin to think about TV! If you are looking for a wise way to spend your marketing money, a well designed, optimized website comes top of the list every time.
More people are online than ever before. Since the introduction of the internet the number of users has grown by at least 7.5% every year up to present day (population increase is approx 1%). There is no sign this growth will stop anytime soon.
Not only are there a greater number of people online than ever before, we are buying online increasing frequently. According to leading marketing intelligence agency, Mintel and their annual report, there's a HUGH number of online shoppers and the number is increasing by the day. They report at least two thirds (69%) of US adults shop online at least monthly, with 33% shopping online every week, in 2015 spending over $200 billion. This has been steadily rising and is expected to do so well into the future.
A professionally designed website can make all the difference when trying to attract new customers or keeping existing ones. Using the website name for your email, again increases credibility and perceived professionalism.
If any of these reasons have struck a chord and you would like to learn more about having a new website build, or you would like to investigate the potential offered by a redesign, then contact us today to make a free, no obligation appointment.